How Tribu Hemp Broke Through Social Media Restrictions to Boost Engagement and Growth
Tribu Hemp’s Success Story: Overcoming Challenges in the Cannabis Industry with Organic Instagram Strategies
"Being in the cannabis industry, it has been increasingly difficult to reach new clients. Fortunately, working with Emilia and her team has helped us gain more brand awareness on Instagram, and we can happily say we are growing our brand with their organic approach. We were stumped on how to promote ourselves on social media, but after seeing what MindfulBody Productions can do, we feel very confident knowing we have a team on our side that knows how to discreetly attract customers."
— Karina Cross, Founder of Tribu Hemp
KEY OUTCOMES
🌟 Accounts Reached: 36,276 (Up from 6,956 without MBP)
💡 New Followers: Increased following by 54.7%
📢 Impressions: Achieved a 54.7% growth in impressions
🤝 Built a Targeted Audience on Instagram
📈 Accounts Engaged: 591 (Significant growth from previous baseline)
About Tribu Hemp
-
Industry: Cannabis and Wellness
-
Focus: CBD Products and Cannabis Advocacy
Tribu Hemp is a bold innovator in the cannabis space, committed to offering high-quality CBD products and building a supportive community around wellness and cannabis education. Despite stringent social media regulations, the brand has continually sought creative ways to connect with its audience and drive engagement.
THE CHALLENGE
Social Media Restrictions
Navigating Instagram’s stringent policies on cannabis-related content made it nearly impossible to run paid ads.
Limited Organic Growth
Struggled to expand their community and reach without conventional promotional tools.
Content Limitations
Needed creative, engaging content that aligned with compliance while resonating with their target audience.
OUR SOLUTION
Lead Engine Strategy
MindfulBody Productions deployed the Lead Engine service to boost Tribu Hemp’s Instagram presence through an organic, human-centered approach.
Content Optimization
Crafted posts that balanced compliance with creativity, educating and engaging audiences while adhering to Instagram’s policies.
Growth
Dedicated account managers strategically engaged with target audiences to increase visibility and attract qualified followers.
Safe and Qualified Handling
Managed Tribu Hemp’s account with meticulous care to ensure compliance and maintain a positive brand reputation.
RESULTS
Accounts Reached
A 5x increase to over 36,000 accounts, compared to 6,956 previously.
Follower Growth
Gained 54.7% more followers, establishing a loyal and growing community.
Impressions
Boosted by 54.7%, significantly increasing brand visibility.
Engagement
Reached 591 actively engaged accounts, a testament to the value-driven content strategy.
Ready to See What We Can Do for You?
Your brand’s success story starts here. Partner with us to elevate your marketing strategy and achieve remarkable results.
Ready to take your marketing to the next level?
Book a discovery call to get a look at:
-
How you can do marketing at a scale, better, faster, cheaper
-
How we are different from other agencies, freelancers, marketers
-
The most suitable package for your needs
-
How we work
South Florida, USA