Introduction: Is Your Marketing Still Stuck in 2010?
Nearly 77% of patients rely on online reviews to choose their healthcare provider.
Another 88% say they trust brands that show authenticity. Yet many clinics are losing patients—not because of bad care but because their marketing hasn’t caught up with the times.
Automation feels impersonal. Single-channel marketing falls flat. And let’s not get started on DIY campaigns. Sound familiar? These outdated strategies are costing you more than you think.
But here’s the good news: with the right adjustments, you can turn things around quickly. Let’s dive into what’s out in 2025, what’s in, and how you can stay ahead of the curve.
BONUS: I put together this 26-minute crash course that goes into depth of what is covered in this article. Here is the link to access.
1. What’s Out: Impersonal Automated Responses Without Personality

The Problem: Automated messages like “We’ll get back to you in 24 hours” save time but sacrifice trust. Patients are looking for a connection, not a robotic reply.
Imagine reaching out to a clinic for help, only to receive a cold, generic email. Frustrating, right? Now think about how your patients feel when they get the same.
The Fix: Automation isn’t the enemy—it’s how you use it. Add a human touch by pairing automation with personalized follow-ups. A quick video message or a friendly email can make all the difference.
At MBP, our Lead Hive tool helps clinics blend automation with authenticity. It’s the best of both worlds: efficiency for you and connection for your patients.
2. What’s Out: Relying on a Single Marketing Channel

The Problem: If your entire marketing strategy depends on one platform (e.g., Facebook ads), you’re risking it all on one bet. Patients interact with your brand across multiple channels—social media, Google reviews, your website—and if one of those touchpoints is outdated, you lose credibility.
For example, if a patient clicks on your ad, visits your website, and finds it slow or unprofessional, they’ll move on to someone else.
The Fix: Diversify your digital presence. Here’s what a modern multi-channel strategy looks like:
An updated, user-friendly website.
Active and engaging social media accounts.
Regularly updated Google reviews.
With MBP’s Funnel Flow Pro, we ensure every piece of your digital presence works together seamlessly. From website optimization to integrated ad strategies, we’ve got you covered.
3. What’s Out: DIY Marketing

The Problem: DIY marketing might seem budget-friendly, but in reality, it costs you time, energy, and often credibility. Without a strategic plan, DIY efforts usually lead to mediocre results—and frustration.
Think of it this way: would you let a patient treat themselves? Marketing is no different—it requires expertise to get it right.
The Fix: Delegate to professionals who understand your industry. At MBP, we specialize in helping wellness and healthcare brands craft campaigns that work.
Take our Content Curator service. We take the content you already have (or help you create new content) and turn it into high-performing posts across platforms. No wasted time. No guesswork.
4. What’s In: Behind-the-Scenes Content That Builds Trust

The Opportunity: Patients want to know the people behind the practice. Sharing behind-the-scenes moments humanizes your brand and fosters trust.
For example, a short video of your team prepping for the day or a snapshot of a staff celebration can show patients that you’re approachable, relatable, and real.
The Fix: Start with something simple:
Share your morning routines as a team.
Highlight your office culture.
Celebrate small wins with your patients.
MBP’s Content Curator takes these moments and repurposes them into professional, engaging posts. We ensure your authenticity shines through while maintaining your brand’s integrity.
5. What’s In: Referral Marketing That Converts

The Opportunity: Referrals are marketing gold. A glowing recommendation from a friend or family member carries more weight than any ad campaign. In fact, referral marketing is one of the most underutilized strategies in healthcare today.
The Fix: Encourage patients to share your services by offering simple incentives like:
A free consultation after a certain number of referrals.
Discounts on treatments for both the referrer and the new patient.
Exclusive perks for loyal advocates.
Our Lead Hive system makes managing referral programs seamless and effective, turning satisfied patients into powerful ambassadors.
6. What’s In: Engaging Directly with Your Audience

The Opportunity: One overlooked but highly effective strategy is direct engagement. Something as simple as replying to a comment or DM makes your patients feel valued and heard.
Imagine this: A patient follows your clinic online, likes your posts, and then receives a personal message thanking them. That small act creates loyalty.
The Fix: Create a system to engage consistently. MBP offers strategies to help clinics manage this effectively, so you can build a community of loyal patients without overwhelming your team.
Real-World Success: How Float8 Transformed Their Engagement

Float8, a wellness brand specializing in floatation therapy, struggled to stand out in a competitive market. With MBP’s help, they implemented a modern marketing strategy that included referral marketing, multi-channel engagement, and personalized communication.
The results?
A 54% increase in patient engagement.
A 775% surge in customer consideration in just 9 weeks.
This isn’t just about numbers—it’s about creating lasting connections with patients.
Conclusion: It’s Time to Upgrade Your Marketing
Outdated marketing strategies aren’t just ineffective—they’re costing you trust and patients. By embracing modern tactics, you can create real connections, grow your practice, and build lasting loyalty.

Hey, it’s Emilia.
I know how overwhelming marketing can feel when you’re already juggling patient care and running a practice. That’s why we created tools like Lead Hive, Funnel Flow Pro, and Content Curator.
Let’s take the guesswork out of your marketing. Access this in-depth 26 minute crash course and learn what strategies to ditch and what strategies to embrace this year.
Your patients—and your practice—deserve better. Let’s make 2025 your best year yet.
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