Struggling to Convert? How Sales Funnels + Go High Level Can Multiply Conversions and Drive Sustainable Revenue for Health and Wellness Brands​

Meet Sofia and Maya.

They’re both wellness entrepreneurs with the same dream: to help people heal.  To build a brand that reflects their mission.  To grow sustainably, without compromising their values.

They both: 

✅ Show up consistently on Instagram 

✅ Run ads (sometimes boosted posts, sometimes full campaigns) 

✅ Offer freebies, masterclasses, and webinars 

✅ Have a great offer that should sell

But that’s where the similarities end.

Sofia feels like she’s doing everything but seeing little in return. 

Every day is a new hustle: writing content, checking DMs, and responding to inquiries. 

She spends hours promoting her lead magnet, but her list barely grows. 

She boosts posts, hoping for reach, but rarely sees conversions. 

She’s losing steam—and worse, she’s starting to doubt if this is all worth it. 

She’s stuck on barely making sales closures and appointments.

Maya, meanwhile, starts her day with new appointments already booked. She doesn’t chase leads. Her funnel captures them, then nurtures them automatically. She’s not guessing what content to make or what email to send next. She knows exactly what’s working… because her system shows her.

What’s Maya’s "secret"?

She has a smart, data-driven funnel, powered by Go High Level.

Showing Up Isn’t Enough Anymore—You Need a System That Sells for You

Are you like “Sofia” and you're doing all the "right" things?

 And yet… Sales still feel like pulling teeth. You get a few inquiries here and there. Maybe a trickle of leads. But nothing close to the consistent, predictable growth you envisioned when you started.

Here’s the hard truth: Most people don’t buy the first time they see your offer.

Studies show it takes 7–12+ touchpoints before a new lead feels ready to trust you, engage, and buy.

Which means:

• That one Instagram post they saw? Probably forgotten within minutes.

• That ad they clicked once? They’ll scroll past another ten ads before they think about you again.

• That freebie they downloaded? It’s sitting unopened in their inbox next to 73 other “free guides.”

If you’re relying on random acts of marketing—posting without a strategy, launching offers without follow-up, running ads without a nurture plan—you’re not just spinning your wheels.

You’re quietly bleeding:

💸 Money: Ad dollars wasted without conversions. 

🕒 Time: Hours spent creating content no one remembers. 

⚡ Momentum: Losing potential clients who would’ve said “yes” if you had a better system to catch and nurture them.

And in 2025?

The gap between brands who “wing it” and brands who build real systems is getting wider every single day.

The brands with clear funnels, automated nurture sequences, and data-driven offers?

👉 They're scaling faster. 

👉 They're serving more clients with less stress. 

👉 They're turning casual scrollers into loyal, high-paying customers.

If you want to go from 20% to 70% sales closures, you have to do this:

🔁 Build a funnel that moves people step-by-step 

📩 Automate your follow-ups so no one slips through the cracks 

📊 Use data, not guesswork, to guide your offer and strategy

Because the brands that are scaling in 2025?

👉 They’re not posting more—they’re converting more.

👉 They’re not chasing leads—they’re nurturing them on autopilot.

👉 They’re not burning out—they’re building systems that sell.

They’re turning casual scrollers into loyal, high-paying customers—without needing to be online 24/7.

The bottom line:

"Showing up" is no longer enough.

You need a system that sells even when you're not online.

You need a funnel that captures, nurtures, and converts—on autopilot so you can focus on what matters the most. 

In this blog, you’ll learn:

✔️ Why most brands are losing sales—and don’t even know it. 

✔️ How funnels fix the "invisible ceiling" on your growth. 

✔️ The 3 types of funnels that can transform your business. 

✔️ How to automate your nurture sequences and sell smarter. 

✔️ The best tool to build a system that actually scales.

The 7 Silent Killers of Wellness Business Growth

Lower Sales and Revenue

No funnel = fewer sales.  No matter how powerful your product is.

Without a clear path guiding visitors from awareness → trust, → purchase...

Most people will click away without buying.

You're leaving thousands (if not tens of thousands) of dollars on the table every year.

2. High Lead Loss

You get some website traffic.  You get some ad clicks.

But where do they all go?

Without a system to capture emails, nurture interest, and build trust, those warm leads drift away.

They don’t just "forget" about you. They get scooped up by a competitor who has a follow-up system.

3. Wasted Time and Effort

If you’re manually

• Following up with every inquiry

• Sending 1:1 DMs

• Chasing every cold lead...

You’re marketing like it’s 2019. It’s 2025

Without automations and workflows, your marketing becomes a second full-time job (with none of the rewards).

4. Increased Marketing Costs

Here’s a hard truth: Ads are only as good as the funnel that catches them.

Without automations and smart sequences, your cost per lead (CPL) and cost per acquisition (CPA) skyrocket.

You spend more and more just to barely break even—if you're lucky.

5. Frustration and Confusion

You’re doing everything you’ve been "told" to do:

• Show up

• Post consistently

• Be authentic

• Run ads

But when nothing sticks, it’s easy to spiral into self-doubt: "Is it my offer? My strategy? Me?"

Spoiler: It’s none of those things.  It’s your lack of a system.

6. Inability to Scale

Without automation, your growth hits a ceiling fast.

You physically can’t serve more people without working double hours, or hiring staff you can’t afford yet.

Funnels allow you to nurture hundreds (even thousands) of leads simultaneously, with minimal extra work.

7. Falling Behind Competitors

Here’s the kicker:

Wellness brands who build real customer journeys—smart funnels, personalized nurture sequences, efficient automations—will win.

Those who don’t?

They’ll keep hustling harder for half the results, slowly watching their market share disappear.

It Doesn’t Have to Be This Way: Build a Funnel That Sells for You

Good news: You don’t have to work harder. You just have to work smarter.

 Let’s break down how you build a sales system that turns strangers into superfans.

Step 1: Craft an Offer Based on Data (Not Gut Feelings)

Before you even think about building a funnel, you need a magnetic offer that actually matters to your audience.

Not what you think is valuable.  Not what you wish people wanted.  What your ideal client is actively searching for—and craving solutions around.

Here’s what that really means:

🔍 Solve a Real, Painful Problem 

Your offer must address a specific, felt pain point—not just a “nice-to-have” desire. Think:

• “Help me heal my gut so I can feel normal again” (pain-driven) vs.

• “Teach me about the benefits of fiber” (educational, but not urgent)

  
  

If your offer doesn’t feel like a lifeline to the right person at the right moment, it won’t move them to act.

🎯 Offer a Clear, Tangible Transformation. Vague promises like "feel better" or "optimize your health" don't cut it anymore.

People need to know:

• Exactly how their life will change after working with you

• What they’ll gain

What they’ll leave behind

The clearer and more measurable the transformation, the stronger your offer becomes.

📈 Base Your Offer on Market Research, Not Hope. 

What you think is valuable doesn’t matter if your audience doesn’t agree.

That’s why you need to validate your offer using

• Audience research (polls, interviews, forums, Google search trends)

• Competitor analysis (what’s selling well, where gaps exist)

• Behavioral data (which freebies, webinars, or content pieces get the most engagement)

Because a funnel without a strong, data-driven offer?

It’s like putting a Ferrari engine inside a cardboard box.

All the traffic, ads, automations, and nurture sequences in the world won’t save an offer that doesn’t resonate. You’ll just accelerate the crash.

Step 2: Choose the Right Funnel Structure for Your Brand

Different wellness businesses need different funnel types.

Here’s how to pick:

1. Long-Form Landing Page Funnel

✅ Best for high-ticket offers 

✅ Educates, nurtures, and builds deep trust over time

Example: Selling a $3,000 wellness retreat or a $5,000 health coaching program

2. Short-Form Funnel

✅ Best for freebies or low-ticket products 

✅ Simple, direct, and conversion-focused

Example: Free meditation guide or $37 habit tracker workbook

3. Three-Stage Funnel

✅ Best for scaling audiences and communities 

✅ Moves people from freebie → low-ticket → high-ticket seamlessly

Example: Free masterclass → $197 workshop → $2,000 private coaching.

Step 3: Build Landing Pages That Focus on Transformation, Not Features

Your landing page must answer one urgent question:

👉 "What’s in it for me?"

That means:

• Highlighting the pain points you solve

• Showing the transformation (not the technical specs)

• Making the next step crystal clear (one strong CTA)

• 
  

And yes, you need to capture emails at every possible exit point, even if they’re not ready to buy today.

Because tomorrow, with the right nurture sequence? They might.

Step 4: Automate (Almost) Everything

Imagine selling without having to manually:

• Follow up on DMs

• Chase abandoned carts

• Send endless reminders

• 
  

That’s what smart automations do.

Triggered by actions (like subscribing, grabbing a freebie, or buying a product), your automations keep nurturing leads on autopilot.

✨ Focus on one topic per automation so every message feels personal, not spammy.

Step 5: Build a Nurture Sequence That Sells Without Feeling Salesy

Nurture sequences are where cold leads become warm.

Your sequence should:

• Educate (why this matters)

• Build trust (share mini case studies, insights)

• Invite action (one CTA per email)

  
  

No overwhelming newsletters. No desperate pitches.

Just valuable, clear, empowering communication that moves people closer to a YES.

The Best Tool for Funnels + Automations in 2025? Go High Level.

Forget patchworking 10 different platforms.

Go High Level lets you:

• Build landing pages

• Manage emails/SMS

• Create nurture workflows

• Track customer journeys

• Host communities and courses

  
  

All in one place—for one price.

(And if you want unlimited usage for a flat $200/month? Check out CRM Done Better. It’s the shortcut we recommend to serious entrepreneurs.)

Let’s Recap: How to Fix Your Funnel (Before Inflating Marketing Costs and Customer Acquisition Hits You Hard)

✔️ Craft a data-driven, emotionally resonant offer.

 ✔️ Choose the funnel structure that matches your business goals.

 ✔️ Build landing pages that focus on outcomes, not products.

 ✔️ Automate nurture sequences triggered by real customer behavior.

 ✔️ Use proven tools like Go High Level to simplify and scale.

Your Funnel Needs an Upgrade

Hey Emilia here.

If you’ve been grinding, showing up, posting, spending on ads... And still feeling stuck?

It’s not because you’re not working hard enough.

It’s because you’re missing the system that makes marketing work.

 Your message deserves to be heard. Your costumes are already out there. Your success is closer than you think.

👉 Apply for your free Holistic Marketing Diagnostic today. 

Let’s map out your funnel, your automations, and your sales system—together!

You don’t need to hustle harder, and you don’t have to figure it all alone. You need a machine that works harder for you.

Let’s build it.