How Float8 Increased Customer Engagement by 54% with Data-Driven Marketing

Float8’s Success Story: Boosting Customer Acquisition and Influencer Engagement with Lead Hive

"Lead Hive’s precision-targeted strategies allowed us to streamline marketing efforts and boost client engagement across all locations."

— Matt Beck, Founder of Float8

54% growth in client engagement

Imagine being able to connect with 54% more people, all looking for peace and wellness. These aren’t just numbers—they’re lives impacted, stress relieved, and well-being restored.

775% surge in client consideration

775% surge in client consideration within 9 weeks, significantly boosting inquiries.

250% increase in influencer collaboration

250% increase in influencer collaboration, resulting in a higher volume of content generated by influencers.

About Float8

Industry: Health & Wellness
Service: Floatation Therapy
Locations: South Florida (SFL) and Orlando (ORL)
Lead Hive Service: Lead Nurturing, Influencer Outreach, Data-Driven Marketing Automation

Lead Hive is more than just a lead generation tool—it's your strategic partner in creating vibrant, engaged communities that drive growth and impact for your wellness brand. Whether you're a Health and Wellness Entrepreneur, Healthcare Practitioner, or Medical Professional, it is tailored to help you connect with the right audience on Instagram and Facebook, turning them into loyal followers and clients.

Our proven process is designed as a "social selling" approach, where the main goal is to connect meaningfully with the right audience, ensuring these individuals become your future clients. Lead Hive makes you build trust and engagement through consistent, authentic interactions online and on social media.

440% Increase in Customer Consideration with Data-Driven Insights

Challenge

In a world where everyone is fighting for attention, Float8 felt the pain of being overlooked by those who could benefit the most from their services. Their previous broad-targeting marketing approach led to inefficiencies in converting inquiries into actual bookings.

Solution

Using MindfulBody Productions’ Lead Hive data-powered systems, Float8 transitioned to a highly targeted marketing approach. By leveraging customer insights and psychographic data (customer behavior and preferences), they created personalized campaigns that engaged potential customers based on their specific needs and wellness goals. This precision targeting helped streamline client acquisition.

Results

South Florida: Lead consideration grew to 61 in 9 weeks, resulting in a 54% growth in customer engagement.
Orlando: In the same period, Float8 achieved a 775% increase in client consideration.

More people than ever before were beginning to recognize that they could find a calm center at Float8, a place where they could restore their bodies and minds. These people moved through the customer journey—from initial inquiries to bookings—while automated and personalized follow-ups ensured no lead was missed.

125% Increase in Customer Advocacy through Lead Nurturing

Challenge

While Float8 had a steady flow of one-time visitors, they lacked a system for nurturing these clients into long-term members and advocates. This limited their potential for recurring revenue.

Solution

Lead Hive’s personalized lead nurturing workflows ensured ongoing engagement with first-time floaters. By offering tailored follow-ups, special offers, and educational content, Float8 was able to turn first-time visitors into loyal customers by actively engaging them in their referral program. These nurturing tactics aligned with the wellness goals of the customers, fostering deeper connections.

Results

South Florida: The number of brand advocates surged by 125%, growing from 0 to 60 in 9 weeks, as satisfied clients became active promoters of Float8’s services.
Orlando: Advocacy grew by 600%, with leads increasing from 0 to 26 in 5 weeks.

Word-of-mouth became more than just a marketing tool—it was the voice of those whose lives had been changed, sharing their stories of renewed energy, calm, and focus with those they loved. This showcases the effectiveness of Lead Hive’s follow-up and engagement system in converting clients into brand loyalists.

250% Growth in Influencer Engagement Boosts Content Creation and ROI

Challenge

Despite offering something truly healing, Float8 struggled to amplify their message. Influencers, who could spread their vision of wellness far and wide, weren’t consistently engaging. This limited their ability to generate consistent social media content and leverage influencer reach for brand visibility.

Solution

Lead Hive streamlined Float8’s influencer management by automating outreach, managing follow-ups, and offering clear content guidelines to influencers. By targeting influencers aligned with Float8’s mission, the service was able to foster meaningful collaborations. Incentivizing influencers with free float sessions and tailored offers helped boost participation and content creation.

Results

South Florida: Influencer engagement rose sharply, with influencer float bookings growing by 250% and content generation increasing by 114%, resulting in higher brand visibility. Additionally, referral codes used by influencers generated extra revenue, accounting for a substantial part of the 58% increase in profits.
Orlando: Influencer prospects grew by 600%, and referral codes also contributed to revenue, further supporting the 57% return on investment boost in this region.

This led to significant ROI improvements, with a 58% increase in profits in South Florida and a 57% increase in Orlando showing how influencer-driven content directly contributed to higher revenue and a stronger market presence.

As influencers shared their Float8 experiences, it wasn’t just about profits—it was about reaching more people who needed an escape from stress, helping them find peace in Float8's tanks, and making their healing journey more accessible.

Scaling Operations Across Multiple Locations with Automated Systems

Challenge

As Float8 grew, so did the emotional strain of trying to maintain personal relationships with clients across multiple locations. They feared losing the personal touch that set them apart. Ensuring brand consistency while maintaining personalized client engagement across social channels was essential to support their growth.

Solution

Lead Hive implemented an automated system focused on Instagram engagement and outreach across multiple locations. Through a centralized CRM platform, Lead Hive automated Float8’s influencer engagement, social selling, and follow-up processes, ensuring that each location’s marketing was both efficient and personalized.

Results

Float8 successfully scaled operations across South Florida and Orlando, maintaining a personal touch across both locations while automating most marketing tasks. With Lead Hive’s automation, the team could focus their energy where it mattered most—on making sure every single customer, at every location, felt truly cared for.

Conclusion

Float8’s partnership with MindfulBody Productions resulted in substantial improvements in customer acquisition and influencer engagement. Through data-driven targeting, personalized follow-ups, and automated workflows, Float8 was able to transform prospects into long-term clients and increase their online presence through influencer-generated content. The combination of strategic insights and automation not only improved operational efficiency but also delivered a significant return on investment.

Key Results at a Glance

54% growth in client engagement leading to more conversions.
775% surge in client consideration within 9 weeks, significantly boosting inquiries.
250% increase in influencer collaboration, resulting in a higher volume of content generated by influencers.
114% rise in published influencer content, amplifying Float8’s online presence.
58% return on investment from influencer campaigns in South Florida and a 57% return on investment in Orlando, clearly demonstrating how effective influencer partnerships are in driving sales and improving overall profitability, including easy use of influencer referral codes in each region.
From initial awareness to becoming advocates, Lead Hive followed clients through every step, ensuring personalized engagement at each stage.

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