Veritacor
+26.6% TOTAL SALES GROWTH & INBOUND SALES SYSTEM
How MBP built an inbound growth engine connecting search demand, qualification, and sales infrastructure.
TOTAL SALES GROWTH
NEW CUSTOMERS ACQUIRED
Directly converted from MBP-generated inbound leads
CAPACITY UTILIZATION
Expanded utilization across clinical and operational infrastructure
SALES FORECASTING
Predictable pipeline tracking introduced via structured CRM
CLIENT CONTEXT & INDUSTRY POSITION
WHO THEY ARE
Veritacor provides specialized functional medicine infrastructure and healthcare B2B solutions.
THE STARTING REALITY
Substantial operational and clinical capacity had been built, but new account acquisition remained heavily dependent on executive relationships and word-of-mouth.
THE ROOT CONSTRAINT
Without a connected inbound engine or structured sales pipeline, demand was unpredictable and operational capacity was underutilized.
STRATEGIC BLUEPRINT
THE ARCHITECTURE & SYSTEM MAP
MBP designed and deployed an end-to-end inbound demand generation and sales enablement system—connecting search acquisition with structured qualification and CRM pipeline management.
1. Paid Search Acquisition
Targeted high-intent healthcare decision-makers actively searching for functional medicine infrastructure.
2. Organic Search & Positioning
Built search visibility around high-value capability queries to capture steady inbound demand.
3. Lead Qualification & Routing
Implemented qualification filters to separate high-value opportunities and streamline lead intake.
4. CRM & Sales Enablement Infrastructure
Structured pipeline tracking and forecasting workflows so the sales team could manage and close opportunities predictably.
SYSTEM IMPLEMENTATION
WHAT WE BUILT & EXECUTED
Deployed targeted paid search campaigns capturing high-intent B2B functional medicine demand.
Optimized organic search presence to drive ongoing inbound inquiries.
Established multi-step qualification workflows to deliver vetted opportunities to the sales team.
Implemented CRM pipelines, lead routing, and sales forecasting for the first time.
MEASURABLE OUTCOMES
TRANSFORMATION & RESULTS
Veritacor transitioned from referral-dependent founder outreach to a predictable, multi-channel inbound growth engine with verified sales forecasting.
TOTAL SALES GROWTH
NEW CUSTOMERS ACQUIRED
Directly converted from MBP-generated inbound leads
CAPACITY UTILIZATION
Expanded utilization across clinical and operational infrastructure
SALES FORECASTING
Predictable pipeline tracking introduced via structured CRM
"They helped us build a real inbound system that brought in qualified opportunities and gave us the confidence to build out our internal sales team."
BUILD A COMPOUNDING GROWTH SYSTEM
FOR YOUR BRAND
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